Thank God there is a voice of reason on the net. So much truth here, especially in the fact that so many political, social, and religious agendas and conventional wisdom are driven by big-money corporations (Pfizer, anyone?). People need to be made aware that they are being misrepresented on company boards. . Indeed. Its really sad that we have losers that have to use Hitler to view their position, But I guess its okay to complain about too many white people in Acadamy Awards, Well it is based on talent and not skin color #liberalismisamentalillness. I also notice that when there are white people in commercials with blacks very often the black people look good, trim, sharp, intelligent and the whites look scraggly, dorky, fat, dumpy. Statistically this means that the child is more likely to struggle with identity, self confidence, material and financial stability and even a higher paying income. Yeah, Im not seeing how follow the money works here. The advertising industrys complete disregard for accuracy, fairness, or authenticity is truly breathtaking. [They] have made us afraid to question the narratives and agendas that we can clearly see them pushing upon us, in an effort to neutralize us until their work is done. Google it, its a fascinating story of how they duped consumers into believing they NEEDED cereal to be healthy. Ditto with James Bond. Tribalism isnt going anywhere ever. . Shopping malls and soft drinks over index with black customers, so feature higher percentage black actors in those ads. . I just got a lifetime ban from Twitter for talking about how blacks are having everything handed to them and taking over and I think Im at about 7 30-day bans on Facebook. I feel myself going down the rabbit hole of racism I think its fair to say that a good bit of advertising is fake, or at least exaggerated, and always has been. (Hello, New Jake from State Farm.). blacks murder whites at TEN times the rate of vice versa Be loud! This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. And he is presented as stupid, while the shorter dark-haired skinny nerd is the good guy. It requires focus and a deep, longstanding commitment. Ultimately the enemy is Satan. We are circling the openings to some pretty deep rabbit holes here, but I do think more and more people are starting to catch on. Yeah, the same idea applies here. Its baked into our being. The textbook definition isnt quite right to me. I started to wonder why the vast majority of mixed relationships in ads were black male-white female and not the other way around. The Kellogg brothers were Seventh Day Aventists who preached that meat is evil, advocating a grain and veg based diet. Every night when I reached my hotel, I would turn on the boob tube as background noise while I unpacked. The problem isnt racism, its woke-ism. . This is an expansion on the magic negro trope. Melissa Kandel, little word studio, 7. I probably wont find it because, as you say, there are many forces at work here. Im grateful that I was dating and selecting a spouse in a time when men had enough testosterone and muscular build in them that I felt they could defend me if needed. I once attended a womens networking event that featured the male mayor of the city as its keynote speaker. Or men like my husband who isnt lazy and isnt a criminal? Whats ironic is that blacks are 14% of the population and are they represent the majority on tv commercials. Im not mad at they, but I have no clue what drives Lowes CEO of marketing to go along with the black female diversity officer and they in a cube that says eliminating Christmas is the right direction. They see friends and relatives dropping dead from the Jonestown jab and wonder why. Thank you . . factswhich the left say is RACISM and they hate facts: To a black person, diversity means adding black people. People of color & for that matter every individual needs to take responsibility for their own lives & stop blaming white America for their problems & hardships. Its a good question, Bill. So advertising does no good to the advertisers because I flip through all these commercials and TV shows. They would be absolutely crucified for going this route. Not without being called a racist, a misogynist, a bigot, or a homophobe. Do black people love hockey? What can a brown man give me that a White man cant? For instance, when men are in ads they are in the periphery unless its a couple then its a black male and a white woman. I am not a racist. Keep watching CNN and MSNBC! I make sure to buy their product. Etc, etc Today, I dont understand what they are doing from a marketing perspective. Politically correct is out of control!! I boycott all these companies with their PC bull****. $1000000 to the first mention of a TV commercial with a Filipino actor and no, not Bruno Mars. You raise a good point about female representation, Stephan. It seems the same to me as a pregnant male having a baby. Honestly, I dont see this getting any better. These companies are so worried that their Hispandering will all be wasted if someone doesnt realize that the people in the commercial are Latino that they have to yell out loud to consumers : Look, we care about Latinos, too!. You cant change chromosomes. Make it a party game One drink for a white couple; two drinks for a mixed-race couple; three drinks for a mixed-raced couple with an Asian kid; etc You make the rules! Have fun! The healthy choice, I think, is to get off of social media. For example, slavery was widely practiced by American Indians in the Northwest and Eastern woodlands of the United States. You will see a lot of these cheap videos on YouTube, or like those small screen pop-up videos that plague monetized food recipe blog/channels. Why is that the right decision for CBS, audience or sponsors? Maybe this is why advertisers are pushing these social agendas?? What would happen if brands and advertisers not only hired diverse casts of actors, but also created ads that recognized and respected our cultural differences, the unique things that make us special? Interestingly, although Im often accused of being privileged, I actually have had to work harder to get opportunities due to my demographics. You are so right! oh yeah, ive noticed that. https://en.wikipedia.org/wiki/Boy Much like in the 1980s in the early beginnings of the S&L downfall, I banked at an S&L. This has gotten way worse in 2022! (Thats what the report says, anyway. Its a combination of pandering toward certain races and genders . This country is so much in the toilet right now. I came from a very poor background and when I was applying for college there were grants for every demographic under the Sun save for straight white males. The problem as I see it is that black people are the most racist people there is. Not to mention these brands begin to be perceived as followers rather than leaders so innovation, creative thinking and originality fades away too. But even before that, we had the social justice movement which fostered entitlement in some groups and programmed so many young white people to feel guilty about being white. I totally agree with you. Forgive me if I digress or ramble on, I think about the future of marketing and branding often and care deeply for the future of our society and culture. Last June, members of the advocacy group Three's a Crowd (TAC) sought to actionably reduce systemic racism and create equity in advertising with the "In for 13" initiative, a three-year promise. Shame on you, advertising professionals. We see you. It would definitely save money in making the stupid ads, unless there is some stupid union actors contract to deal with. Again, if you want to represent society as it exists knock yourself out but dont try to socially engineer us! Its so insulting to reality. Are tv ads only meant to target black purchasers? This is far from reality. First, the more brands jump on this bandwagon, the more they transmit a subconscious message of insincerity which leads to eroding trust. Has anyone else noticed the complete absence of blonde haired men in TV advertisements? Not so much. Ill remind myself you said that the next time Facebook refuses to let me advertise this post due to what they have deemed inflammatory content.. What I will never understand is this desire for some gay people to tell the whole damn world that they are gay!! The problem isnt that white people arent represented in TV commercials, Kathy its that advertisers are over-, under-, or misrepresenting pretty much everyone. I have a theory: I note in your article statistics on the percentage of each race in the population (citizens or non-citizens?) They believe that if they continue to show 70%+ minorities in ads they can make everyone believe the country is majority minority. I had commented a while back, stating that it was something that weve noticed increasing over the past several years. Are advertising people those unassailable paragons of virtue we all know them to be attempting to assuage their guilty consciences for all the systemic racism they see in every nook, cranny, and crevice of America by meeting some kind of quota? There was an exception made for John Wayne and Errol Flynn but some of it had to do with a desire by Hollywood to promote the war. For interested Cranky readers, Kris is talking about the Federal Reserve System, a central bank which despite its name is neither federal nor a reserve, and the creation of which in 1913 introduced in the United States a debt-slave system from which we can never get out. Yes, being a blonde haired man, Ive noticed that too. If Im watching TV, and there are, say seven commercials on before another, often annoying, show promo during the long commercial break, six out of the seven commercials have black people, or mixed couples. Bottom line, I consider my self slightly left of center politically, but having experienced discrimination I am sensitive to it and find it unacceptable in all its forms (yes, including against straight white males). Because all they want is welfare. This is the new WOKE CULTURE we are dealing with right now. I often find myself questioning if the black people watching these commercials would really use this product or service. But yeah certain minorities are very vocal and loud about how any little thing is racist, and thats the problem. Then speak clearly to that audience and deliver faithfully on brand promise. The Cranky Creative], TOTALLY agree with your point of view Will! This is advertising (if you can call it that) at its worst. Is this social engineering or some type of reparations for past indiscretions? For the past many decades and, I would argue, especially since 2008 we have been living in a world where race is used as a cudgel to divide us. Different strokes for different folks, Bob, but you have to admit, the man knows the Constitution. I am so sick and tired of seeing that one race on TV all day!! I dare say it has produced more comments than any of your other blogs. The same has been for blacks since 1960. Yes, societys current obsession with grrl power and myriad forms of gender bending is on full display in todays advertising. If more ad people want to be activists, this idiocy of Progression will ALWAYS INCREASE because the ACTIVISTS need JOBS! Lgbtq is crossing the line. Two and two is not adding up in their reference (life experience) but without the knowledge of the Elite Master Plan nothing is making sense to normies anymore. All men are demeaned in commercials and have been for a long time but especially Black men lately. But nothing will change the culture until it happens from within. ANA and AIMM remain committed to publicly measuring gender equality and ethnic diversity in the marketing industry and we plan to repeat and expand these studies in 2022. Why is the white guy always the buffoon and the Hispanics (if they appear) always the low-level employee showing the rich black executive to her car? Political leaders on both sides of the aisle continue to enrich themselves while we pay the price, war is big money and it is used as a distraction from from the things that are usually going on right under our noses. The reason why you see white girls with black babies is because they pay blacks to get them then pay them every month til the child is 18. Currently the white race has been painted into a corner. Plan to go the distance or dont go at all. What if someone came out with the All White Network? Your article was on the top page of my search but it was on DDG. They did this by acting white, wearing white clothing styles, talking with a white dialect, and going to piano recitals. I never wanted to have a baby and wanted stuffed cats instead of dolls. Based on U.S. Census data, a commercial with 10 actors should have: 6 whites, 2 Hispanics, 1 black, 1 . If you truly want to be disgusted read about them a bit. Should either of those be the objectives of Delta Airlines? Take a look at LinkedIn or anywhere else you see digital or print adverts and its predominantly black females. It would be like running ads that showed aging college professors using your outdoor gear because theyre under represented and, you know, there are analytics that show they are 1.3% of the buying group. For example, the black kids who beat up the conscientious black student at school for acting white.. https://en.wikipedia.org/wiki/Brother I CANT STAND IT! By watching TV commercials today you would think that 70 to 80% of the population are people of color. This country is not what the Founding Fathers envisioned. Blacks are mayors of major cities, police chiefs, generals in the army, admirals in the navy, and generals in the air force. I dont see how it couldnt have. Theres a lot of that in Hollywoodin Die Hard you have the evil blonde bad guy. Along with blacks dominating advertisements and all the new sitcoms, they have black only cable channels, black award shows, black history month, black music appreciation month, Martin Luther King day (instead of honoring all civil rights marchers). Ive never seen Jewish representation in commercials. Well, right now there is nothing authentic about the way advertisers are representing or not representing different races and cultures in commercials. First African Americans suffer from a 74% illegitimacy rate where about three out of every four children grow up without the love, discipline, and example of a father. Yes, people need to vote with their wallets. White men. White men are portrayed as imbeciles, weak, and foolish. No, they must get in our faces at every chance and turn everything into a platform for their message. At the end of the day the only ones who really care are probably actors who no longer get called for commercials. Time to turn off the TV. Are they hoping they can influence black families to behave like white families? The irony is most young suburbanites who care about the issue choose streaming services to avoid or skip the ads anyway. Its galling to me that even in advertising locally here in the Mountain West, where the population is close to 90% white, I dont see a lot of people who look like me or my friends, family, or neighbors. And sorry, they were NOT rich white guys. Many of the other female athletes have been too afraid to speak out for fear of losing their scholarships or getting kicked off the teams. Thanks for speaking up, Jake. And based themselves within Columbia University in NY. And yet when it comes to white males we dont complain about micro aggressions because were too busy being hit with actual-in-your-face aggression which society seems to find acceptable, e.g., patriarchy, toxic masculinity, mansplaining, manspreading, all the worlds ills are the fault of the European male, etc. Most interracial couples I know of and see are either Asian-White or Hispanic-White. And many, many interesting theories on what is going on. . Please explain what you mean by the statement the other problem is that all of these ads showing black people arent really representative of black people at all? You do know that Black people are not a monolithic group. Who is committing the crime currently?.. A breath of fresh air. He seemed like a great person, but his take on women in business wasnt resounding, to say the least! 1. One pet gripe that I have is seeing non-whites portray white people (for reasons of inclusion) in plays and films. Thanks for doing the legwork so we dont have to, Wypipo. I cant help but notice the blatancy of this and it feels so forced and ingenuine. I dont hear white people complaining about that. Oh, thank you, Anonymous. When I graduated and applied for jobs in corporate America, everyone wanted diversity (read: straight white males need not apply). Every victim needs a villain. Work Backward From Your Diverse Customer Base, Theres nothing better than an ad that feels authentically inclusive and nothing worse than one that feels like it was conceived by executives hoping to be on trend with diversity. Not like I am an advocate for blonde men or anything but more just an observation. Those forces are not invisible, just flying under the general radar. In fact, according to this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population. Perhaps Twitter did you a favor, Anonymous. Remember that 70% of the US population openly practices Christian traditions. Is it just me, or is the world falling apart? Sad. Clearly, this is a topic that people want to talk about. Certainly, hockey is expensive. Think there would be a problem? Im curious if people feel I am I wrong for stating this comment the way I did? Sure, theres probably a small percentage of black and brown folks who live that way, but it seems a cheat, disingenuous and just plain lazy. It is not uncommon for all adverts in one break to have no white males at all. 61% of Americans find diversity in advertising important. Predictably, no one commented. Of course they didnt. Yes, Tommy, I too have heard about the difficulties white male actors are having finding work in advertising. No, but they see opportunities to work with the Marxists who are also only interested in their own enhancement. Also, another very subtle message was an ad that had Grandma and Grandpa sitting in the backyard with their grandson and granddaughter running towards them. Good lord its so offensive. Does that represent the true numbers of passengers or the target for airline passengers? The black pill truth, optimism is great but the reality is here. I'f I'd e. You wouldnt think it so difficult to properly represent diverse populations on screen, but for some reason, the people behind todays ads are tying themselves into knots over it and still failing spectacularly. Its all so insincere. Look at the latest Purge movie.its about POC people running around killing White people.
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